1. Bachelor’s degree or above, major in marketing, advertising media, etc. is preferred
2. Have more than five years of relevant work experience, including more than two years of work experience in the same position.
3. Have good writing and communication skills, active and keen thinking.
4. Excellent planning and creative ability, with the ability to create interesting and valuable marketing content.
5. Rich content operation experience, familiar with social marketing.
6. Strong coordination ability, organization ability, communication ability and data analysis ability.
7. Familiar with customer psychology, advertising and marketing.
1. Responsible for the planning, construction, operation and maintenance, and effect evaluation of the company's official promotion channels, including the official website, WeChat public account, etc.
2. Promote brand culture and marketing content through internet, and conduct operation maintenance and effect evaluation of the channels.
3. According to the company's market strategy and industry characteristics, targeted development of media channels, and planning advertising plans.
4. Responsible for the advertising plan of the company's website, regularly evaluate the effectiveness of advertising, and improve the plan.
5. Responsible for SEO optimization of company website.